The Game of the Name
I read in a book once that a rose by any other name would smell as sweet, but I've never been able to believe it. I don't believe a rose *would * be as nice if it was called a thistle or a skunk cabbage. - L.M. Montgomery's title character, Anne of Green Gables According to legend, it took three days for my parents to settle on my name. I'm glad they took the time to really think through the decision, because a name is a big deal. Our names are deeply connected to who we are. Some of us change our names to signal significant life changes, advance our careers or demonstrate a close relationship to another. And whether we like it or not, our names convey basic information about us to strangers. Even though it's early days, I'm starting to feel a sense of urgency to choose a business name. In terms of logistics, my business name is the foundation for a lot work I'm keen to start: the website, business cards, and other marketing materials ...